Hong Kong Observatory
Creatives | Social Media | BrandingMotion Graphics | 3D Design | Graphic Design
For the past two years, I've been with the Hong Kong Observatory, primarily converting complex meteorological science, into accessible content for social media platforms.
Our approachable, creative, and timely content has successfully grown our fan base organically.
Meanwhile, we consistently innovate with our mascot "Dr. Tin," enhancing its image to foster greater audience loyalty through 3D rendering, TV program, short videos and even events like Openday visit.
Results? This strategy has organically grown our Facebook likes from 280k to 333k and Instagram followers from 56.9k to 83.1k.
Creative, Ad-Hoc Content
Creative is the key on social media.
We use the most up-to-date topics to engage with public,
Results are stunning, even celebrities share our content as well.
Instagram Likes: 3374 | Comments: 47
Reposted by Terence Lam & Serrini
Facebook Likes: 1337 | Comments: 62
Instagram Likes: 1348 | Comments: 64
Instagram Likes: 2131 | Comments: 25
See more at
Instagram: hk.observatory Facebook: 香港天文台 HKO
"Cool Met Stuff" (氣象冷知識)
Produced creative video for show "Cool met stuff" bi-weekly, which turn complex meteorological science into accessible content.
Children style/ story-telling
Anime style
Real-life / documentary
Comedy
See more at
Youtube: hkweather
Printing / Products
From time to time i need to fulfill Hong Kong Observatory's printing needs and handle product design as well.
